Branding

Logo, logos and logos!

The heart of any branding campaign is the name and logo. Over the years RAD has created hundreds of logos for clients that include PR, marketing and event companies as well as for our own stable of customers, many of whom have been with us for more than 20 years.

Destination Delco 

Branding for Destination Delco took more than 18 months from completion to an event promoting the new look and message on October 6, 2015. It began with the concept of dividing Delaware County into 5 unique sections, each with its own atmosphere, culture and attractions.

The logo was originally created for a blog of day trips, and adapted for use as the new name for the Brandywine Conference and Visitors Bureau. Throughout the process, new content was added including a blog on Delaware County's 87 "places" on the National Historic Register; a blog containing more than 50 people of accomplishment who were either born in the County, lived in Delco or made their "mark" in life while living or working within the County's borders. Other blogs were augmented and adapted to the new look including "Seasonal Events," the monthly E-Newsletter and a "Press Room" where people could view the latest PR on the Bureau and its activities.
Over 15 months, all ads, posters, specialty items, the magazine and all collateral and internal publications were re-branded as well as the web and mobile sites.


HBC Packaging

Branding was created after a name change to upgrade the image of a bag manufacturer to a one of a "packaging" company. Materials included sales sheets, business cards, stationery and a new web and mobile site.

Chadds Ford Planning

New branding emphasized enhanced web and social media services and included a new website, revised logo (from one RAD originally created), banners and ads.
Stephen Girard - Forgotten Patriot

Our original assignment was a video that ballooned into a website, information sheets and a complete print package. This is now an ongoing project.